How To Make Your Audience Feel Engaged — Jonathan Meagher-Zayas

Nonprofits often tell their supporters and community how important their involvement can be. But it’s an entirely different thing to create environments and events that make supporters feel their impact — like their time, money, and efforts really matter.Jonathan Meagher-Zayas has been in the nonprofit and fundraising space for over ten years, and he’s seen a recurring theme within many nonprofits he’s worked with: “A lot of times we just want resources. We want support. We want more amplified engagement. But what are we doing so people actually feel like they’re a part of something bigger? How do we create these meaningful experiences where people feel like they’re a part of something bigger?”Creating spaces where people feel empowered and know that their input is making a difference is essential for taking engagement to the next level. Audience engagement shouldn’t just be a set of data points. It should be a real, meaningful relationship with the people in your community.Bio:Jonathan is a Queer Latinx millennial nonprofit management strategist dedicated to advancing equity, building capacity, motivating new impact leaders, and getting stuff done. A fundraiser for over ten years, he has helped local organizations raise over $9 million through major gifts, corporate relations, special events, foundation and government grants, and annual giving initiatives. Jonathan has extensive experience managing leadership development programs and advancing diversity, inclusion, and equity initiatives. He also has experience with community engagement and communications by managing and enhancing social media, digital communications, newsletters, public relations, and marketing campaigns for various nonprofit organizations.Guest links:Jonathan’s LinkedIn profileJonathan's Awesome Nonprofit SolutionsAdditional links:Julia Campbell’s podcastNonprofit Marketing GuidePlaylist:Physical by Dua LipaMoscow Mule by Bad BunnyTelephone by Lady Gaga (feat. Beyonce)***Hosted by the brilliant team at Feathr.co.Feathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.