How To Create Lasting Experiences Through Storytelling — James Martin

“Successful cause marketing is always about creating memorable experiences,” said James Martin, Founder & CEO at Rally Corp. “And we do that primarily through stories. We buy into stories. We see ourselves in stories.”James said, “There’s no better medium than mobile.” He and the rest of the Rally Corp team believe strongly that building a mobile-first strategy is essential for getting the message out. Successful nonprofits are engaging with their communities wherever they are, and now that it’s 2023, that’s more often than not on the phone.Bio:James Martin is a 3x tech founder and servant leader with over two decades of experience working in the social sector. As the founder of Rally Corp, he helps charities and causes rally passionate supporters with a human-centered mobile communications platform built exclusively for nonprofits.Guest links:James’s LinkedIn profile: https://www.linkedin.com/in/mrjamesmartin/Rally Corp: https://www.rallycorp.com/Additional links:Marketing Made Simplecharity: waterMake-A-Wish FoundationPlaylist:Danger Zone by Kenny LogginsPeople Are People by Depeche ModeWe Built This City by StarshipExplaining his song choices, James said: “I like classic songs that remind me that nonprofit marketing requires taking risks and doing new things, but the more we keep it relational and human-centered, the better it feels! Or maybe it just says ‘I'm old’...”