How Playing the Long Game in Marketing Leads to Consistent Growth — Taylor Shanklin

All of us are tempted by a good get-rich-quick scheme. But marketing, just like almost everything else in life, is really about doing the hard work of showing up consistently and authentically. Taylor is convinced that the fundamentals of marketing are the same as when the game was invented; “What hasn’t changed is trying to understand and identify your audience and answer why you matter to them, speaking to them in a way that moves the needle for them.” At the end of the day, marketing is about caring enough to play the long game and learn how you can better serve and engage with your community. To quote Pink Floyd on this, “Breathe, breathe in the air. Don’t be afraid to care.”---------------Bio:Taylor is a TEDx speaker, host of the Talking Shizzle podcast, and marketing innovator in the social impact sector. Taylor is the Founder and CEO of branding firm Barlele and the recently launched Creative Shizzle, a subscription-based graphic design service that is bringing great design to more nonprofits and small businesses. In her marketing career, she has helped hundreds of organizations tell their story in digital channels.Guest links:Taylor’s LinkedIn profile: https://www.linkedin.com/in/tshank/Barlele: https://www.barlele.com/Creative Shizzle: https://creativeshizzle.com/Additional links:Dave Gerhardt: https://www.linkedin.com/in/davegerhardt/Noah Barnett on Taylor’s podcast: https://talkingshizzle.buzzsprout.com/2036618/11349553-finding-oneself-and-the-burnout-with-noah-barnettPlaylist:Roar by Katy PerryGood Morning by Max FrostYou Were Meant For Me by Jewel***Hosted by the brilliant team at Feathr.coFeathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.