How Community & Brand Strengthen Your Marketing — Floyd Jones

Floyd Jones may not have come up with the phrase, “Together, we go further.” But his marketing philosophy is exactly that. It’s all about community building and engagement.To Floyd, “Your people are the embodiment of your brand.” Brand isn’t something that’s only reserved for corporations. It’s the feeling that someone has when they interact with an organization. And this puts nonprofits in a strategic position, because they have even more opportunity to establish relationships of deep trust and purpose with their communities.---------------Bio:Floyd Jones serves as the community & partnerships lead at Givebutter, the #1 rated fundraising platform on G2, powering $300M+ in donations for more than a million changemakers worldwide. Floyd leads the community team’s growth strategy via partnerships, sponsorships, strategic campaigns, and special events.Throughout his career, Floyd has worked tirelessly building social impact communities around the world. Collectively Floyd has raised over $1M for grassroots organizations and his work has been featured in ESPN, Wired magazine, NIKE, Whole Foods, NBA2k, and more.Guest links:Floyd’s LinkedIn profile: https://www.linkedin.com/in/floydjones3Givebutter: https://givebutter.com/Additional links:Givebutter is donating $50K to nonprofits this Giving Tuesday! Nonprofits can apply for a donation here: https://www.givebutter.com/giving-tuesdayThe black fairy godmother: https://www.instagram.com/theblackfairygodmotherofficial/?hl=enPlaylist:BREAK MY SOUL by BeyonceGive You Blue by Allen StoneJireh by Maverick City Music***Hosted by the brilliant team at Feathr.coFeathr is the nonprofit marketing platform designed to help mission and member-based organizations build purposeful connections with their community to grow impact with confidence.