654 | Breaking Through the SEO Ceiling w/ Todd Friesen

Overcoming the SGE Title Wave Welcome back, Former Director of SEO and Digital Strategy at Salesforce and Head of Digital Experience and SEO at Vimeo, Todd Friesen, for his second segment of this interview series.  Todd shares his experience in building a successful SEO crew, explaining why you need more assets than just SEOs to form a well-structured team.  Discover strategies for navigating future obstacles that may arise during the rollout of Google Analytics 4 and Search Generative Experience. It is more important than ever to take proactive measures and debrief your clients on the anticipated traffic loss on the horizon. Brace yourselves for a new wave of SEO surging this week on the EDGE of the Web!  [00:03:26] Introducing Todd Friesen [00:05:03] Challenges Within SEO  [00:12:25] EDGE of the Web Title Sponsor: Site Strategics [00:13:09] Has Leadership Development not ‘Caught Up’ to SEO Advancements?  [00:21:24] Reporting in Google Analytics 4 [00:25:24] EDGE of The Web Sponsor: Hostinger [00:26:30] How to be the Bearer of Bad News  [00:35:44] Being Proactive in Light of Potential Traffic Loss Caused by SGE?   [00:41:20] EDGE of The Web Sponsor: Wix  [00:42:32] How Can AI Be an Opportunity for Content Writers?  [00:48:23] Final Thoughts From Todd Friesen Thanks to our sponsors! Site Strategics: http://edgeofthewebradio.com/site   Wix: http://edgeofthewebradio.com/wix Hostinger: https://edgeofthewebradio.com/hostinger Follow Our Guest Twitter: https://twitter.com/oilman LinkedIn: https://www.linkedin.com/in/toddrfriesen/