590 | News from the EDGE | Week of 5.1.2023

It’s time to move to GA4, folks! Google Analytics 4 is upon us - and it’s time to get migrating! We cover a number of articles, but none more important than: (1) Update your WPCode plugin now and, (2) Get to GA4 fast…..the end is nigh! Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz. News from the EDGE: [00:05:25] WordPress plugin compromised again! [00:12:40] EDGE of the Web Title Sponsor: Site Strategics [00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year! [00:16:56] Pinterest and Amazon are partnering with ads [00:19:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:25] Volatility from the April 2023 Google Reviews Update Barry Blast from Search Engine Roundtable: [00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again? [00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names [00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search Helpful Links: Google Analytics Setup The Ultimate Guide for setting up a Google Analytics 4 property Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine