Why Every EDU Pro Should Build Their Personal Brand

Mallory and Seth dive into the significance of personal branding, especially in today's volatile job market. They share personal stories and actionable advice on how to build and maintain a personal brand that stands out. From leveraging LinkedIn to the power of newsletters and speaking engagements, this episode is packed with tips for higher ed professionals at any stage of their career.Key TakeawaysAudit Your LinkedIn Profile: Ensure it reflects your current skills and professional image.Identify Your Expertise: Define what you want to be known for and focus your content around these themes.Engage in Content Creation: Start posting on LinkedIn or other platforms to share your knowledge and insights.Build Relationships: Networking and personal branding go hand-in-hand; invest in building meaningful connections.Embrace Conflict: Don't shy away from sharing controversial or challenging opinions; it can drive engagement and growth.Use Tools: Leverage analytics tools like Shield App to optimize your LinkedIn strategy.Related Links:https://engage.element451.com/registerhttps://hbr.org/2024/05/your-personal-brand-needs-a-refresh-heres-where-to-starthttps://www.shieldapp.ai/https://mailchi.mp/ashleybudd/inbox?mc_cid=f252eae153&mc_eid=481c140c8a
- - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.