The Mad Dash for Deposits: Marketing & Making Your Fall

Hosts Mallory and Seth dive into the complexities surrounding the 2024 FAFSA fiasco and its impact on enrollment. They discuss how institutions can adapt their strategies to support students during this chaotic time and share practical tips for enrollment marketing professionals. Tune in for insights on personalizing communication, extending deadlines, and leveraging marketing techniques to navigate these unprecedented challenges.Key Takeaways:Understanding the Issue: The FAFSA redesign has caused significant delays in financial aid processing, creating widespread confusion and uncertainty for students and institutions.Education and Engagement: Institutions need to provide clear, constant communication about the situation and any deadline extensions to keep students informed.Personalized Outreach: One-on-one communication is crucial. Plain text emails from heads of admissions and direct phone calls can make a significant impact.Flexible Deadlines and Support: Schools should consider extending deadlines and offering additional resources, such as financial aid webinars and workshops, to assist students.Strategic Marketing: Boosting organic social content and leveraging paid social ads can help maintain visibility and engagement with prospective students.Collaborative Efforts: Engaging various campus stakeholders, including coaches and professors, in outreach efforts can enhance the personalization and effectiveness of communication.https://www.insidehighered.com/news/government/student-aid-policy/2024/03/04/how-ambitious-plans-new-fafsa-ended-fiascohttps://www.chronicle.com/article/stuck-in-limbo
- - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.