Pulse Check: Navigating International Recruitment — Part 2

In Part 2 of this Pulse Check series on International Recruiting, guest host Kin Sejpal is joined by Cynthia Chilton, an expert in international marketing, to discuss her experience marketing to international students at higher education institutions like Pepperdine and Westcliff. Key takeaways include:Understanding the target market and cultural differences is crucial in international marketing.Word-of-mouth plays a significant role in international student recruitment.Advertising in international markets requires careful and upfront research.Listening to students and alumni for cultural alignment is key in developing effective marketing strategies.Guest Name: Cynthia ChiltonGuest Social: https://www.linkedin.com/in/cynthiavchilton/   Guest Bio: Cynthia Chilton is an experienced marketing professional with over 20 years of experience in developing teams and executing strategies that drive revenue growth. She has consulted for and led teams representing organizations such as Nordstrom, Experian, Pepperdine University, and Westcliff University. Her passion for leadership, vision, and strategy provides a competitive and proactive advantage for companies and institutions. Cynthia has earned a bachelor's degree and an MBA from Pepperdine University's Graziadio School of Business, focusing on Leadership and Managing Organizational Change.
- - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.