Pulse Check: A Guide to Graduate Marketing in 2024 — Part 2

In Part 2 of this Guide to Graduate Marketing in 2024 Pulse Check, Shane Baglini is joined by Charles Whitaker, dean and professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications and Danielle Robinson Bell, assistant professor and director of Medill’s Integrated Marketing Communications (IMC) Professional master's program to discuss the graduate student experience. Whitaker and Bell share their unique and varied experience in the graduate landscape, offering both a high level view of the graduate student experience, as well as a deep dive into the motivators, behaviors and expectations of graduate students in 2024.Guest Names:Charles Whitaker, dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing CommunicationsDanielle Bell, assistant professor and director of the Integrated Marketing Communications (IMC) Professional master's program at Northwestern University Medill School of Journalism, Media, Integrated Marketing CommunicationsGuest Social Handles:Charles Whitaker LinkedIn: https://www.linkedin.com/in/charles-whitaker-b106b59/Danielle Bell LinkedIn: https://www.linkedin.com/in/daniellerobinsonbell/Guest Bio:Charles Whitaker: Charles Whitaker is dean and professor at Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications. Whitaker, who holds bachelor’s and master’s degrees from Medill, is the first alumnus of the school to serve as dean. Before joining the Medill faculty, Whitaker was a senior editor at Ebony magazine, where he covered a wide range of cultural, social, and political issues and events on four continents, including two U.S. presidential campaigns, and the installation of the first black members of the British Parliament. Danielle Bell: Danielle Robinson Bell is an assistant professor and director of the Integrated Marketing Communications (IMC) Professional master's program. Bell's area of expertise is strategic communications and its impact on business outcomes for organizations, brands and executives. She specializes in work that advances efforts related to culture, equity, inclusion, women, and BIPOC in the workplace. Bell spent more than 15 years on the agency side of advertising and branding creating integrated marketing campaigns for some of the world's most recognized brands. Prior to joining Medill, she served as a trusted adviser to business leaders on matters related to crisis communications, reputation management, public relations and inclusive communications. She earned her bachelor of science in journalism from Northwestern University Medill School, and here MBA from Northwestern University Kellogg School of Managament.
- - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.