Live at eduWeb Summit: The Secret to High-Converting Higher Ed Program Pages

In this episode of The Pulse, Mallory speaks with Rebecka Hall, Director of Web Innovation and Strategy at ODUGlobal, live from the eduWeb Summit. Rebecka shares her expertise on creating compelling and effective program pages for higher education institutions. They explore the critical elements of program pages, strategies for SEO optimization, and the importance of cross-campus collaboration.Key TakeawaysCritical Components: Essential elements of a successful program page include clear job outcomes, services offered, alumni success stories, and institutional support.SEO Strategy: Integrating SEO at the ground level and creating evergreen content are key to making program pages findable.Cross-Campus Collaboration: Building strong partnerships with various departments, including provosts, faculty, and marketing teams, is crucial for developing comprehensive program pages.ROI Focus: Emphasizing the return on investment for students, such as future job prospects and alumni networks, helps in making the content relatable and authentic.Ecosystem Approach: Creating an interconnected ecosystem of program pages, service pages, and authoritative information enhances user experience and supports SEO efforts.Use of AI: Leveraging AI-driven technology, like BrightEdge Autopilot, can help recommend additional relevant programs and optimize page content effectively.Connect with Rebecka on LinkedIn: https://www.linkedin.com/in/rebecka-hall/
- - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.