Pulse Check: The Future of Student Search — Part 2

The Future of Student Search Pulse Check Series is sponsored by Carnegie. In this episode, Trent Gilbert, VP of Student Search Solutions at Carnegie, and Brian Kennedy, Assistant Vice President of Enrollment and Dean of Admission at Samford University, discuss the critical role of data in shaping enrollment search strategies. They delve into:Leveraging data to identify and attract ideal studentsBalancing urgent tasks with long-term strategic thinking in enrollment managementSegmenting communication based on demographic and behavioral dataKey takeaways include:The importance of organizationStaying current with dataDiversifying recruitment strategiesGuest Name: Brian Kennedy, Assistant Vice President of Enrollment Management and Dean of Admission, Samford UniversityGuest Bio: Brian began his career as an admission counselor in 2007 and has had the opportunity to serve in virtually every area of an admission office; from freshman recruitment to transfer and international admissions and from visits and events to marketing and communications.Brian currently serves as Assistant Vice President of Enrollment Management and Dean of Admission at Samford University. Brian has had the privilege of presenting at many conferences over the last decade on a number of topics concerning admissions, recruiting and enrollment in higher education. He currently serves as an active member of NACAC, SACAC, and ALACRAO. Brian has two degrees (B.S. and M.B.A.) from Samford University. He and his wife, Christina live in the Birmingham area with their three wonderful girls, Taylor, Avery and Leighton.Guest Social: https://www.linkedin.com/in/brian-kennedy-b47741129/Pulse Check Host: Trent Gilbert - VP of Student Search Solutions at Carnegiehttps://www.linkedin.com/in/trentgilbert/Having served as Vice President for Enrollment at three different institutions, Trent Gilbert understands the challenges and pressures modern-day enrollment managers face at both the undergraduate and graduate levels. In addition to serving as a former VPEM, Trent also co-founded and served as an industry leader of Render Experiences, which put him at the table of enrollment strategy conversations at over 250 institutions. As the VP of Student Search Solutions at Carnegie, Trent is uniquely positioned to work with clients and create tailored solutions that creatively engage students while keeping the experience of human connection at the forefront of the process.
- - - -Connect With Our Co-Hosts:Mallory Willsea https://www.linkedin.com/in/mallorywillsea/https://twitter.com/mallorywillseaSeth Odell https://www.linkedin.com/in/sethodell/https://twitter.com/sethodellAbout The Enrollify Podcast Network:The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.Enrollify is made possible by Element451 —  the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.Element451 is hosting the AI Engage Summit on Oct 29 and 30Register now for this free, virtual event.The future of higher ed is being redefined by the transformative power of AI. The AI Engage Summit brings together higher ed leaders, innovators, and many of your favorite Enrollify creators to explore AI’s impact on student engagement, enrollment marketing, and institutional success. Experience firsthand how AI is improving content personalization at scale, impacting strategic decision-making, and intuitively automating the mundane tasks that consume our time. The schedule is packed with real examples and case studies, so you leave knowing how to harness AI to drive meaningful change at your institution. Whether you’re looking to enhance student outcomes, optimize enrollment marketing, or simply stay ahead of the curve, the AI Engage Summit is your gateway to the next level of higher education innovation. Registration is free, save your spot today.