89: Pre-Event Success: How to Nail Invites, Guest Management and More

Events are so prevalent in our marketing mixes, but with all of the manual work that goes into not only the event day logistics but also in the event invites and comms -  if you don't have processes, a central platform or systems to follow it's easy to forget crucial steps and risk the success of the whole event before it's even begun!In this episode I draw on my experience from years of event planning (as a marketer!) and all the problems I need to overcome to ensure both the guests and the team have everything that's needed and I talk about the key areas that are most important to me.This is a great example of something that often falls into the laps of general marketers and so it's ideal to be thinking about all of these things for when it inevitably is your turn to do this!