81: Adding an event into your campaign plan & the special touches to make it unforgettable
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Events can be the perfect addition to a campaign channel plan, but it's something that I've avoided for my first two years as a B2B marketer. But, they can be the perfect compliment when executed well. Today I'm taking you behind the scenes of why I decided this was the campaign to add it into, the journey from decision to execution, the special touches, what stresses me out the most and finishing up with my best pieces of advice for you!Looking for the marketing campaign video? Click here
81: Adding an event into your campaign plan & the special touches to make it unforgettable