57: Public Relations: The 3 different ways you can add press into your mix no matter your budget

In today's episode we're talking media and press. There is a perception that you can only have this as a tactic in your marketing mix if you have enough budget to hire an agency. But, in today's episode I not only talk you through the different kinds of communications you might want to add into your marketing mix but also the three different ways you can make this happen - no matter if your budget is £10k+ each month or absolutely £0. Plus, of course I add in some nuggets I wish I'd known along the way too.