41: The week before a launch: How to be the glue that holds the team together

One of the best parts of being a marketer is launch week! Whether it's a product, event, ticket or campaign launch there are some fundamental nuggets that I've picked up from the last 8 years of launching that I implement now when I am running any kind of launch. These  nuggets are to help you have a smooth running your last week leading up to launch and how to be able to make sure no matter how many plates, channels, or teams you're juggling you'll be able to be the glue that holds everything together.