How to Write Your F*** Yes Life Brief with Bonnie Wan

A Life Brief will align your daily actions with your ambition & values. So how do you create one? Bonnie Wan is a brand strategist - she’s spent the last three decades helping huge brands like BMW, Pepsi and Heinz get clear about their purpose so they can grow and innovate. Almost 15 years ago, she turned these skills to her own life when she was going through what she describes as a ‘crisis of meaning’ - it saved her marriage & reinvigorated her career. She’s now distilled this process into what she calls The Life Brief - a tool for aligning your daily actions with your ambition and values. Today, she’s going to walk us through the process. Her book is called The Life Brief: A Playbook For No Regrets Living. PSA: The podcast is now also available on Youtube if you'd like to see our smiling faces while you listen! Want to become a podcast sponsor, got some feedback for me or just fancy a chat? Email me - thatshelpful@edstott.com CONNECT WITH US Connect with That's Helpful & Ed Stott on Instagram. Find Bonnie on Instagram & via her website. BOOK The Life Brief: A Playbook For No Regrets Living TIMESTAMPS 00:00 Introduction and Background 06:35 Taking Time and Art 11:05 Deep Desires and Values 18:53 Creating Declarative Statements 21:17 Creating a Life Brief: Gaining Clarity on What You Want 24:14 From Clarity to Action: Turning the Life Brief into Reality 31:46 Life Briefs for Individuals and Groups: Deepening Connections 36:52 The Evolution of Desires: Revisiting and Redefining the Life Brief