Daniel Groh- Satisfy Running

Daniel Groh heads up brand at Satisfy Running.In this interview, we discuss the transformed state of the running category and Satisfy's place within it. How the brand leans into personal expression and appeals to those who want to express themselves beyond the traditional players and the traditional running silhouette. How it's leading the charge in sustainability, recycling, and repair.How runner insights matter to product development.How the recent brand film shot in LA was made.How the company thinks about distributionPlans for loyaltyIt's approach when it comes to athletesAnd more....Here's a key quote from the interview.“I think the biggest difference is for people that look at performance, there are brands for that. I think for people who look at the pleasure of running in the purest form, we're a brand for them.  What's beautiful about where kind of running is today is that people are transforming it into what it means for them. There's a great crew out of Austin made up of restaurant workers. There's a crew in Paris that are all electronic musicians. It's nice because, you know, I think it's not cookie-cutter anymore. It feels like people are turning something that was once quite boring, into something a little bit more exciting and turning into themselves. I don't know why this happened, but there was always a dissociation between how you express yourself in daily life and how you express yourself in sports. I think that line is gone.”