357: Going Global: An International Marketing Starter Pack

Have product-market fit, will travel. International expansion is an exciting B2B growth opportunity, but marketers have a mind-boggling set of variables to consider. From relocating headquarters to navigating language barriers to engaging analysts, there’s a lot to manage. Luckily, this episode with Jacques Botbol, Olga Noha, and Dean Nicolls dives into what it takes to take a brand global without getting lost in translation. Tune in as we hear from three experienced international marketers who know how to go the extra mile.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/