Episode 572: Joseph Massie returns the Slow Flowers Podcast to unveil The Flower School, his new beautiful and useful new design book

https://youtu.be/v-51vvHyJPs
Check out one of Joseph Massie's free YouTube tutorials above











I'm thrilled today to welcome Joseph Massie back to the Slow Flowers Podcast.







I wanted to share the great news of the arrival of Joseph's first book, The Flower School, which has a subtitle: "the principles and pleasures of good flowers," published by UK-based Hardie Grant and is now available online for pre-order. Click to read more about The Flower School book.



AND....we have a beautiful copy for a giveaway, so read on to learn how you can win!







The Flower School is an impressive, 305-page book, brimming with full-color photography of the elements, principles and theory of floral design. There are 25 step-by-step floral arrangements - for the home, gatherings, celebrations and the pure pleasure of flowers.







Before we welcome Joseph, here's a bit more of his story:



Frequently referred to by the media as ‘the floral artist of his generation,’ Joseph Massie is widely regarded as one of Europe’s top floral artists.



When he was just fourteen, Joseph desperately wanted a weekend job, and after successfully applying to the local flower stall, he began spending his weekends working there in his hometown of Liverpool, UK.



Perhaps to some it was an uncommon interest for a fourteen year old boy, but Joseph quickly found his vocation amongst the buckets of blossoms and buds.







Taking steps to pursue his passion, Joseph self funded his education and began to hone his practice and develop a creative ethos, participating in intense training sessions with top international designers and artists. To further build his artistic vocabulary, Joseph began to participate first in regional, followed by national, floral design competitions, and at age nineteen, won his first national design competition, the BFA Young Florist of the Year 2007.







With a clutch of prestigious awards, Joseph turned his attentions to artistic endeavours working across ten countries, on a wide variety of art projects including botanical couture, sculptures and installations. He has received seventeen national & international awards, including five consecutive RHS Gold Medals – and four Best in Show awards – at the world renown RHS Chelsea Flower Show -- the youngest person ever to achieve this feat.



Joseph’s work has since been featured in press including The Times, The Independent, The Daily Mail and his work commissioned by international institutions and brands.







Enjoy this sneak peek into The Flower School. You can learn more from Joseph at these links:🌿 SIGN UP TO FOR JOSEPH'S FREE BEGINNERS COURSE : For the Love of Flowers : Beginnings 🌿 FLOWER CLASS MEMBERSHIP: Join the Flower Class community, for exclusive classes & coaching each and every month. 🌿 BLOG : Discover more free resources on The Cultivate Blog 🌿 PODCAST : Check out The Flowers After Hours Podcast 🌿 TOOLS : For all Joseph's favourite floral tools & supplies







An opening spread from The Flower School



Thanks so much for joining me today. That was an inspiring conversation and I hope you were just as enchanted by Joseph's story and love of floral design as I was.



As Joseph and I discussed, this book reflects his true passion to share his knowledge to encourage and inspire absolutely anyone who wants to work with flowers to be able to do so – and do it well.



He wants everyone -- professionals and flower enthusiasts alike -- to be empowered by the learning process of skills, techniques and principles for a strong floral design foundation. I couldn't agree more.



By the way, Joseph was a guest on Episode 346, which aired April 2018, after we taught together at Tobey Nelson's Whidbey Island Workshop. If you want to hear more about Joseph's fascinating journey to flowers, you can listen to that conversation. I'll share the link in today's show notes..



If you'd like to enter our random drawing to win a copy of Joseph Massie's new book,