Countdown To The Money, Week 12: Email Templates

When so many of us started in fundraising, we sat at our computers and typed out plain and what we thought were boring emails to our donors. And we raised money. But as soon as we could afford it, we moved up to email templates in our CRMs or email marketing platforms. These templates made us look professional! They allowed us to easily plug in images, fancy text, links, and other elements. But we didn't know that these templates were hurting our fundraising. Research proves over and again that these email templates hinder the success of our fundraising.NextAfter's experiment #4174NextAfter from a person experimentMORE POPULAR POSTS FROM DAVID L OAKS:Stories: The Currency Nonprofits Collect To Pay Their DonorsYour Response To A Gift Speaks VOLUMESWhy Your Nonprofit MUST Be Able To Describe A World Where It Is NOT NeededStop Asking Donors To Help You Help PeopleDo I Have To Meet With Donors Face-To-Face?Get David's Latest Posts In Your Inbox Each WeekGet a digital copy of David's book: Visionary Fundraising today CLICK HERESpecial price $4.99You can connect with David at www.davidoaks.net Instagram LinkedIn