Stay True to Who You Are by Niching Down Your Design Services

Is there a particular design style that you love creating, but you’re hesitant to cut down your other offerings for fear of leaving money on the table? Well, that may not have to be the case. Today’s guest, Diane Rath, has carved herself a successful niche with “The Rath Project,” designing bold and bespoke spaces in an area where that’s hard to come by. Stay tuned for tips on her transition to her specialty design, how niching impacts business growth, and thrifting vintage pieces to add character to a space.
The Rath Project is a Fairfield, Connecticut–based interior design firm specializing in bold, livable spaces. Diane Rath, Founder and Principal Designer, opened TRP in 2016 with a focus on expertly curating each client’s unique personality and sensibility into their home’s aesthetic. Together, she and her team create bespoke spaces by listening, exacting, perfecting, and executing on the needs and wants of each individual family member.
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📲CONNECT with Diane:
Website: https://therathproject.com/
Instagram: https://www.instagram.com/therathproject
📲CONNECT with Darla:
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
"The Jungle" by Upton Sinclair
"The Picture of Dorian Gray" by Oscar Wilde
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