Pivot Like a Pro: From Wedding Photographer to Clay Artist w/ Kelli McAbee | Hello Teddy Co.

Have you ever considered exploring a new passion and turning it into a thriving small business? Join Danielle as she chats with Kelli McAbee of Hello Teddy Co, a business that brings beauty into everyday life with its handcrafted polymer clay jewelry.Kelli opens up about her incredible journey — a transformative adventure that led her from capturing moments as a wedding and lifestyle photographer to molding masterpieces as a successful polymer clay artist. This isn't just about a career shift, it's a testament to the power of embracing new opportunities within entrepreneurship, and the amazing things that can happen when you give your passions room to grow.So whether you're just toying with the idea of starting your own venture or already deep into entrepreneurship, this episode is for you!In this episode, we cover:Why Kelli traded her camera to polymer clay creations, and how that changed her business for the betterThe ins and outs of choosing the right tools and platforms for selling your products as a small business ownerThe role of social media and strong branding and why it makes your biz look legitHow to strike the perfect balance between maintaining a professional brand and building genuine, relatable connections with your customer baseOur shared experiences with managing social media - the good, the bad, and the hilarious!The magic of involving your customers in your design processHow to pick brand ambassadors who don't just wear your brand, they vibe with it**Detailed Diary Patreon Membership** - My Swirl Squad, the 2nd tier Patreon membership focuses on small business growth and development. Become a part of the Squad today and access members-only content. Learn more at Patreon.com/detaileddiary. I can’t wait for you to join us!ResourcesConnect with KelliWebsite: https://helloteddyco.com/Instagram: https://www.instagram.com/helloteddycoPinterest: https://www.pinterest.com/helloteddycoDETAILED DIARY SHOW NOTESPatreon: Access exclusive content, start or supercharge your biz growth, and be part of an inspiring community of supportive entrepreneurs by becoming a Patreon member! Check out more details here. Follow @detaileddiarypodcast to stay up-to-date about everything related to the podcast!