Ep 437: Mastering Email Marketing - Choose Your Strategy with Jordan Gordon’s Quadrant Framework (Plus the TWBERP Announcement)

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On today’s episode of the DTC Podcast, we're diving deep into an email marketing strategy with Jordan Gordon from Pilothouse. As we gear up to launch our first NEW Podcast on the DTC Podcast Network: "World's Best Email and Retention Podcast," henceforth known as TWBERP by nerds like us, Jordan shares foundational insights that are crucial for any brand looking to optimize its email marketing efforts.

Jordan outlines four key approaches to building an effective email marketing program that can help brands achieve specific goals, whether it’s saving time, maximizing reach, acquiring new customers, or retaining existing ones. These foundational strategies provide a roadmap for businesses to develop email marketing programs that align with their overall business objectives and maximize their impact.

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