Ep 427: How to Structure Your Google Ads Campaigns (and Long Live the Cookie!) | AKNF

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Welcome to the DTC Podcast! Today we have Dougie, the Google Lead from Pilothouse, who shares invaluable insights into optimizing your Google Ads campaigns.

Key Insights:
Tiered Campaign Approach: Start with specific product keywords and expand gradually.
Quality Score Optimization: Ensure ad copy and landing pages are highly relevant and engaging.
Strategic Use of Negative Keywords: Funnel traffic effectively by using negative keywords to guide users to the most relevant ads.

Highlights:
Importance of targeting specific search terms initially.
Role of ad copy and landing page relevancy in boosting quality scores.
Detailed strategy for using negative keywords within campaigns.

Why Listen?
Learn how to structure Google Ads campaigns for better relevancy and performance.
Understand the nuances of quality score and its impact on your campaigns.
Get practical tips on using negative keywords to optimize your ad traffic.

Timestamps:
00:00 - Introduction and Importance of Quality Score
03:00 - Common Misconceptions in Search Campaigns
06:00 - The Three Tiers of Search Targeting
10:00 - Fixing Low Quality Scores and Ad Copy Relevance
14:00 - Strategic Use of Negative Keywords
17:00 - Google’s Decision on Third-Party Cookies
18:00 - Conclusion and Dougie’s Google Ads Audits

Hashtags:
#GoogleAds #DigitalMarketing #SEOStrategies #AdCopy #QualityScore #Targeting #OnlineAdvertising #MarketingTips #DTCPodcast #Pilothouse #EricDick #Dougie #GoogleMarketing #SearchCampaigns #NegativeKeywords #ThirdPartyCookies

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