Ep 425: How to Fix Email Automation Overload and Improve Retention (plus Long Live the Cookie!) | AKNF

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“Automations become this kind of Frankenstein beast... a series of good ideas put together, but over time, it becomes a mess.” - Jordan discussing the common pitfalls of email automations.
Jordan Gordon, Pilothouse Retention Director

Welcome to the DTC Podcast! In this episode, we have Jordan Gordon, Director of Retention at Pilothouse, sharing his expertise on refining email marketing automations. We delve into the importance of auditing your email setup to avoid inefficiencies and improve customer retention.

Key Insights You Don’t Want to Miss:
Automations Overload: Learn how to identify and streamline overgrown email automations.
Lifecycle Focus: Understand the critical automations for each stage of the customer lifecycle.
Accurate Metrics: Discover the importance of accurate email metrics for improving deliverability and performance.

Why Listen?
Email Efficiency: Gain valuable tips on keeping your email automations lean and effective.
Retention Strategies: Explore proven strategies to enhance customer retention through better email practices.
Metric Mastery: Learn how to use tools like Klaviyo to analyze and improve your email campaigns.
Tune in to learn how to clean up your email automations and boost your marketing efficiency!

Timestamps:
0:00 - Introduction: Mastermind Events and Addiction to Hosting
2:00 - Overview of C-Suite Mastermind Event 2024
6:00 - Importance of Email Automations
8:00 - Differences Between Campaigns and Automations
12:00 - Streamlining and Simplifying Email Automations
18:00 - Avoiding Automation Overload and Maintaining Efficiency
22:00 - Preparing for Q4: Importance of Early Planning
25:00 - Monitoring Email Deliverability and Addressing Issues
28:00 - Closing Remarks: Upcoming Episodes and Lead Gen Campaign

Hashtags:
#DTC #EmailMarketing #MarketingAutomation #MastermindEvents #Ecommerce #Q4Prep #InfluencerMarketing #MarketingTips #EricDick #JordanGordon #PilotHouse #DigitalMarketing #MarketingStrategy #EmailDeliverability #EcommerceMarketing #BusinessGrowth

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