91. The 2 Tried and True Things to Help Your Organization Grow: Prospecting & Outreach

Send us a textToday we're talking about two things that are required to grow your mission, to grow your impact, to grow your funding, AND to grow your visibility. You have to do these two things repeatedly in order for your organization to grow—prospecting and outreach. I know, I know, these are not the most exciting things to do, but I'm going to walk you through how I handle prospecting and outreach, and how I've literally built three different businesses using a method that works for me. Prospecting and outreach does not have to feel like it's tight and cold calling or the most stressful thing ever. This method works, it is how I started my first business back in 2007, and again, started another business in 2011 solely using prospecting and outreach. Many times entrepreneurs get stuck because they've got a great business idea and they build a website for it, they get some business cards for it, and then it's like just waiting, just waiting for the people to come buy the thing, right? That is not how you build a profitable business. The same is true for nonprofits. They apply for their 501c3 status, they get their website, they get maybe a board of directors, and then they're waiting. What you need is a model for prospecting and outreach that is doable, that is rinse and repeat and part of your annual, monthly, and weekly plan. Tune in to find out how to create yours to increase your donorship today.  Topics:Taking stock of how many people you know that are within and outside of your network to capitalize on organic marketingWhy Christina teaches both marketing and fundraising along with the innerwork in her coaching program How to authentically create big donor moments with prospecting and just talking about what you do Creating a yearly and monthly outreach plan to meet each of your short and long term goals Loving on yourself through the anxiety and fear of pitching and believing there’s a win on the other sideFor a full list of links and resources mentioned in this episode, click here.Connect with Christina on Instagram: @splendidconsultingResources: Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses] Instagram, LinkedIn, website Purpose and Profit Club weekly newsletter Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co. May contain affiliate links