77. Psychology of Inspiring Action: The Role of Audience and Influence

Send us a textLet's explore what inspires action. We emphasize the importance of the audience and the impact of influence -- with the rise of Stanley's $40 insulated cup to a $2,000 eBay sensation. The key to this transformation was shifting the target audience, but influence played a pivotal role. But audience alone isn't the whole story. The colossal revenue spike was driven by the potent force of influence. Two influencers played a pivotal role in changing the game for Stanley, demonstrating the tremendous impact of an endorsement from a trusted source, whether it's a blogger, a wellness leader, a coach, a mentor, or even a celebrity. These endorsements can translate into millions.So, while spending thousands on a cup might seem bananas, the underlying strategy is accessible to you. It's about embracing the power of digital ambassadors and influencers, who could become your most influential digital Social Street Team™. The key lies in taking that crucial first step towards harnessing the power of influence for your mission.  Resources: Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses] Instagram, LinkedIn, website Purpose and Profit Club weekly newsletter Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co. May contain affiliate links