44. Emailing for Good: Next Level Donor Communication with Abby Jarvis

Send us a text48% of donors prefer updates and appeals through email.  Nonprofit email performance data has been historically challenging, especially for smaller organizations — today, we’re sharing data on what works, what doesn’t, and trends that every nonprofit needs to know!  Ready to revolutionize your nonprofit email marketing strategy? Abby Jarvis, a nonprofit tech expert with over 10 years of experience, joins us to discuss the groundbreaking Neon One Nonprofit Email Report, packed with data-backed insights. Learn how to optimize your campaigns for maximum effectiveness, and discover why now is the time to break the rules and think outside the box.We explore the top-performing sentiments and words identified by the AI engine in the Neon One Nonprofit Email Report that you can use to optimize your next fundraising campaign.We dig into how to effectively communicate with donors, make your emails scannable, and track your own metrics for continuous improvement. By the end of this episode, you'll be equipped with new strategies and inspiration to take your nonprofit email marketing to the next level.  Curious about the different communication preferences of Gen Z and Gen X? Find out what different generations prefer and how to use the latest data to inform your next campaign. "Permission to expermient! Your list and clients are unique. Play around with this. I hope the findings in this report signal to people to experiment."What are some for-profit trends that nonprofits should start experimenting with?>>> Click here to download The Nonprofit Email Report for free!<<< About Neon OneNeon One provides social good organizations with connected fundraising toolsand services they need to help fulfill their mission. The team works hard tohelp nonprofits raise more money and build sustainable, long-term growthwith software, services, and resources. Their products are designed to managethe full range of nonprofit operational needs, from fundraising and donormanagement to program operations and financial reconciliation.  About Abby JarvisAbby Jarvis is a writer, marketer, and speaker at Neon One. Her 10 years in the nonprofit technol Save $50 with code PODCASTResources: Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses] Instagram, LinkedIn, website Purpose and Profit Club weekly newsletter Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co. May contain affiliate links