36. The Power of a Compelling Brand Voice with Yessy Downs of Oxford Comma Co.

Send us a textOxford Comma Collective knows how to build a scroll-stopping and dialed-in voice and aesthetic that has been a favorite of mine on Instagram for years. La Jefa of Oxford Comma Co., Yessy Downs shares:What's the difference between Brand Voice vs Tone vs Brand MessagingHow to stop mirroring everyone else's content and messaging, and find your own voice online Why you should create a Brand Voice ASAP and how much easier it is to write copy, emails, or any messaging when your voice is dialed-in The power of community and how to build an online community even if you're an introvert The need to end the silos of solopreneurs and other changemakers How to reach a younger audience for your nonprofit or social impact business -- and the importance to understanding your audience Handling criticism and dealing with perfectionismAbout Yessy Downs & Oxford Comma CoYessy Downs is the creative director of the Oxford Comma Collective–a Latinx-owned copywriting studio that is reshaping and decolonizing the way brands communicate and show up in the world. With a personal client roster that includes Uber, Dunkin’, Burger King and Samsung, Yessy’s passion is to uplift marginalized communities and inspire them to build authentic, for-the-culture brands.https://www.oxfordcomma.co/ Save $50 with code PODCASTResources: Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses] Instagram, LinkedIn, website Purpose and Profit Club weekly newsletter Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co. May contain affiliate links