34. Understanding Donor Motivation: What Makes Your Supporters Take Action with Emily Taylor

Send us a textUnderstanding and building trust with your audience doesn't have to be complicated! If you've ever wondered how to get more donors, a new subset of donors, or discover what's motivating your current supporter base to take action, listen in! We'll cover:How listening can help you understand and cultivate new donors Lurkers -- people are following or subscribing to your comms, but haven't taken an action yet -- and how to motivate lurkers to take action! When to use interviews versus surveys -- and the better questions to ask Experience mapping & cultivationHow many times to send a survey and ways to boost engagement Everyone is vying for attention, if you're going to do the same thing over and over again - it's not going to get much attention.Connect with EmilyLinkedin WebsiteFree biases download hereAbout Emily TaylorEmily Taylor, the Principal of teenyBIG, is passionate about helping nonprofits find better ways to engage the people who matter to them. She guides teams in stepping outside of their day-to-day work to meet stakeholders where they are, building stronger relationships and providing better outcomes.Emily’s work uses the process of strategic listening, a human-centered approach that re-evaluates the experience of a product or service through its end user. Using qualitative research and evaluation methods, she can help nonprofits better understand a donor segment before engaging with them or learn about the strengths and opportunities of their organization through the eyes of its community. Save $50 with code PODCASTResources: Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses] Instagram, LinkedIn, website Purpose and Profit Club weekly newsletter Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co. May contain affiliate links