28. Ethical Storytelling: Stop Making the Donor the Hero

Send us a textWhy I stopped using the Hero's Story Formula for storytelling for nonprofits and a better way to tell stories that don't perpetuate saviors and stereotypes. You don't need to lean on shocking imagery and words to catch your donor's attention.... and you'd don't have to tell a watered-down story either.There's an ethical, values-centered way to tell stories that connect and translate into action. I'll share how to do it in today's episode! Shift from telling stories that give up your organization's power. Instead, tell stories inviting individuals into your nonprofit from a trusted guide, so they can be in community with you and part of a collective change. Resources: Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses] Instagram, LinkedIn, website Purpose and Profit Club weekly newsletter Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co. May contain affiliate links