16. Features vs. Benefits: The One Key Change to Make to Increase Your Impact

Send us a textHaving trouble getting a "yes," donation, or closing the sale? One of the biggest mistakes founders and marketers make is over-explaining the FEATURES instead of highlighting the BENEFITS.Today's episode will change the way you pitch your next funder or write social copy for your next online campaign.I'll share how to shift from talking about features of your program or service to easily share the benefits of your mission. I even audit my own sales page from my course, Amplify Social Impact, to show you the difference in real-time.>>> New workshop for nonprofits and social entrepreneurs on 3/14/23: Get NOTICED. Get FUNDED - sign up here for free. <<< Resources: Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses] Instagram, LinkedIn, website Purpose and Profit Club weekly newsletter Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co. May contain affiliate links