Why You Should Invest in Content Marketing

Welcome to a new season of the WordBirds Podcast: Friends of the Bird! For our first episode Gideon (Gidi) Pridor joins Chris to chat about why investing in content marketing is a must for business success. Gidi is the Chief Marketing Officer at Workvivo (a Zoom company) and an expert in all things related to content marketing strategy. Gidi shares insight and tips for how to grow your brand awareness through content, how AI will impact marketing budgets, the benefits of content marketing for turning potential customers into brand advocates, and how to create high quality content.Are you ready to improve your marketing campaigns, build brand loyalty, and start creating content that truly resonates with your target audience? Tune in!