Communicating in a Crisis: Leading with Clarity & Purpose

Navigating crisis communicationsIn this episode of WordBirds, Chris Willis sits down with communications expert Roberto Munoz (Fannie Mae, HSBC, Tesco) to explore the critical role of crisis communications.Why it matters: Effective crisis communication can be the difference between maintaining your brand's reputation and losing it. Roberto shares strategies from his experiences with major brands like Tesco and Fannie Mae.Balancing speed and accuracy during a crisis.Ensuring your message aligns with your brand's values.Details: Roberto provides actionable insights to help businesses prepare for and navigate crises.The importance of having a crisis communication plan.Tips for staying calm and focused under pressure.What’s next: Whether you're preparing for a crisis or navigating one, this episode offers valuable strategies to help your business emerge stronger.