324: When to Make Changes in Google Ads and Other Questions - Google Ads Q&A

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:In this episode, we're digging through our inbox for another listener Q&A. This time we're covering when to make changes to a Google Ads account, how often to use experiments, getting rid of long, unwanted search terms, improving position metrics, changing the budget on a target CPA bidding campaign, and converting a SKAG campaign.   (4:06) When to make changes to an account? Is there a statistical percentage you should wait for? (9:28) How often do you use Experiments in testing new settings, bid strategies, ads, etc? (15:31) How do you get rid of long, unwanted search terms? Do you worry about them if they have 0 clicks? (25:48) Is there a way to improve the position metrics for max conversion bidding strategy?(35:14) Will changing the budget on a target CPA bidding campaign restart the learning phase?(41:45) How do you convert a SKAG campaign into a theme-focused campaign?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/M