How The Beauty Industry Can Become More Sustainable With Waste Revolution’s Plastic Neutral Certification

Welcome to The Green Edit Podcast, your go-to destination for clean, high-performance beauty, hosted by founder & Organic Makeup Artist, Cathy Tolpigin. On this podcast, you’ll hear interviews with brand founders, formulators, beauty innovators, inspiring entrepreneurs and wellness experts. Together we unpack the various definitions of clean, share inspiring brand stories, and cover the latest innovations in the green beauty industry — with a few product recommendations thrown in, of course. ​We want to inspire you to re-think your routine; to discover cleaner options without ever having to sacrifice efficacy, luxury or performance. ​Today’s  guests Harry Smith and Chris Lam are founders of Waste Revolution Australia. They have created Australia’s leading plastic neutral certification, which helps companies measure, reduce and offset their plastic. I first heard about Waste Revolution Australia when I interviewed, Inika Organic’s Global Brand Manager, Polly Roderick on episode 19 of the podcast. She announced that Inika had just become the first plastic neutral makeup brand in the world. I was curious learn more, especially as I will be presenting at the Beauty Insiders Industry event on the topic of beauty packaging and sustainability. I’m currently deep in the research. I have been speaking  with many beauty brand founders to gain insights about their packaging and sustainability, it’s clear that it can often be a difficult and challenging process to navigate. Essentially beauty packaging is important, it's the vessel that protects and preserves a brands formulation. It maintains the integrity and shelf life of active ingredients. And packaging function and aesthetics are important for branding, retail and for engaging consumers.Waste Revolution’s model of measure, reduce and offset plastic usage, unlocks corporate capital and channels it to recycling and plastic collection while supporting local communities. And better yet, Waste Revolution works to compliment existing consumer facing recycling programs such as Teracycle and Close The Loop.I hope this episode inspires other beauty brands to reach out and work with Harry and Chris who are creating a new standard. One where all businesses are fully accountable for their impact on the environment – both plastic and carbon. Last product you purchased - Almond Oil as a face oil.            What’s been your best beauty discovery this year - Living in the tropics - has made his skin less dry and more hydrated.Your desert island skincare product - Sunscreen - preferable in plastic neutral packagingProfessional treatment you swear by - Harry would like to remind himself and encourage us all to donate blood to the Red Cross.        Best piece of beauty or wellness advice you can share - Smile :)You can follow Harry and Chris @wasterevolution_aus on Instagram For complete show notes for this episode and for links to products mentioned head to:www.thegreenedit.com.au/podcast  And if there’s anything you want to hear on future episodes let us know on Instagram @thegreenedit_au  www.thegreenedit.com.au  And finally, if you love listening, please rate, review and subscribe wherever you get your podcasts. Thanks so much for listening and for being a part of our conscious community, we are thrilled to have you! <