Former Editor and Ipsum Skin Founder Janet Hayward on the Power of Plant-Based Skincare

Welcome to The Green Edit, your go-to destination for green, high-performance beauty. Host, Cathy Tolpigin is an organic makeup artist, founder and curator of The Green Edit, a digital media platform, event series and podcast that shines a light on the best in clean, sustainable, cruelty-free beauty and lifestyle brands and products. In this episode I talk to Janet Hayward, the founder of Ipsum Skin. Janet shares her passion and dedication for sourcing the purest, most potent natural ingredients from around the world to create her high performance, certified organic skincare range.The culmination of over 25 years learning and writing in beauty media about the best in beauty across the UK and Australia, provided Janet the opportunity to meet and interview cosmetic chemists, brand founders and botanists. The experience informed Janet's idea for Ipsum, which she launched in 2019 at the age of 56. Inspiration that it is never too late to launch your own successful brand.Together we unpack her definition of clean, Janet shares her inspiring brand story, and we cover the latest innovations in the green beauty industry — with a few product recommendations thrown in, of course. For complete show notes for this episode and for links to products mentioned head to:www.thegreenedit.com.au/podcast  Connect with Cathy @thegreenedit_au  www.thegreenedit.com.au  Rapid fire questions for each podcast guest:Last product you purchased - Neals Yard Calendula Cream What’s been your best beauty discovery this year - Epic Wet BrushYour desert island skincare product - Ipsum Skin Enriching Face OilProfessional treatment you swear by - Lymphatic massage  Best piece of beauty or wellness advice you can share - Deep breathing and a relaxing bath every nightAnd finally, if you love listening, please rate, review and subscribe wherever you get your podcasts. Thanks so much for listening and for being a part of our conscious community, we are thrilled to have you!