The importance of cultural understanding in SEO with Sarah Presch

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In this week's episode, Jack Chambers-Ward is joined by Sarah Presch, Digital Marketing Director at Argos Multilingual, to discuss how culture can be an essential factor in marketing & SEO. Jack and Sarah discuss:

Should you get your content and keywords translated?
How to be aware of your cultural biases
How to approach ethnic marketing within your home country
Understanding different elements of culture 

Check out the full show notes and transcript at search.withcandour.co.uk

The importance of cultural understanding in SEO with Sarah Presch

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The importance of cultural understanding in SEO with Sarah Presch
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