The Impact of Social Media on SEO with Ashley Lidell

Ashley Liddell joins Jack on this week's Search With Candour to discuss how social media is infiltrating SEO and Google.
With the recent increase in UGC on the SERPs, aligning your social media and search strategies has never been more important.
Sponsors

SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.⁠
Free live podcast in Brighton on 2 October 2024.

Links to follow Ashley

Follow Ashley on LinkedIn - https://www.linkedin.com/in/ashley-liddell-seo/
Deviation - https://www.wearedeviation.co.uk/ 

Links to resources/articles:

Deviation article about social SEO: https://www.wearedeviation.co.uk/insights/an-introduction-to-social-seo
Relevant previous episode with Ray Saddiq - https://youtu.be/nD97J0on2cI?si=o5SNytZqAYYeS2Cu
TikTok as a search engine with Annie-Mai Hodge: https://withcandour.co.uk/blog/tiktok-as-a-search-engine-with-annie-mai-hodge

Chapters



00:00:00 Intro

00:01:32 Sponsored by SE Ranking

00:03:11 Live podcast on 2nd October 2024

00:05:10 Welcome Ashley Liddell

00:06:07 The crossover of social media and search

00:09:01 How the relationship between SEO and social media has changed in the last year

00:12:34 The democratisation of content creation

00:14:55 People want authenticity in content

00:17:10 Google Perspectives replaced by Google Forums

00:21:30 How search behaviour has changed for Gen Z

00:23:55 Create content

00:27:03 The growth of long-form and short-form content

00:31:45 How Tiktok leads the short-form video industry

00:33:11 How old marketing tactics become relevant again on new platforms

00:33:50 Tiktok Shop tips

00:34:40 The customer journey for Tiktok content

00:36:08 Is Tiktok shop the future of ecommerce?

00:38:02 Selling products on Tiktok Live is the QVC of 2024

00:41:12 Brands need to embrace long-term commitment to authentic content

00:42:30 What will happen when Boohoo, Primark and Shein start using Tiktok shop?

00:46:35 Will big brands help to “legitimatise” Tiktok shop?

00:51:03 The two way relationship between organic search and social media

00:54:20 Integrating social media into keyword research (h/t tp Ray Saddiq)

00:55:24 Improving user experience by stealing ideas from social media

00:56:42 Search everywhere strategies

01:02:10 How social media can help with link building

01:06:43 Get your digital teams to work together or get left behind

01:08:30 Where to follow Ashley Lidell and Deviation

01:09:43 Thanks and outro