SEO education with Nikki Pilkington

Sponsor:
This week’s episode is sponsored by Majestic. Go to ⁠majestic.com/offers/swc⁠ to get exclusive free Lite access to Site Explorer for any one website that you control.
Nikki Pilkington joins Jack Chambers-Ward to discuss why SEO education is really important.
There needs to be less gatekeeping in SEO and more of us should share our knowledge with peers, clients and even web designers.
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The Non-wanky SEO Course

Time stamps

00:00:04 - Intro

00:01:05 - Majestic ad

00:06:12 - Interview with Nikki Pilkington

00:07:04 - Why is education important in SEO?

00:10:40 - Avoid using jargon, this won’t attract new clients

00:14:45 - Don’t be afraid to share tips and advice on social media

00:16:46 - Nikki’s experiences in the early days of SEO

00:18:35 - Don’t gatekeep information

00:20:15 - Testing and experimenting is a great way to learn

 00:21:45 - Educate web designers to add Google Search Console from day one

00:25:45  - SEOs can learn a lot from developers and designers too

00:27:25 - PPC and SEO teams should work together

00:31:36 - Recurring clients

00:33:23 - Educating clients about SEO

00:35:55 - Explain why SEO things matter, rather than just telling

00:37:00 - Use plain English not jargon

00:41:00 - SEO isn’t a dark art!

00:43:53 - The Google API leak

00:51:27 - AI is useful but it’s not the be all and end all

00:52:35 - Vanity metics vs what actually matters

00:54:32 - The power of word of mouth

00:57:18 - Google’s tagline - Don’t be evil

00:58:45 - Who to learn SEO from and who to follow

01:01:05 - Even small details can lead to new discoveries

01:06:42 - Other SEOs to follow on Twitter

01:08:25 - Where to follow Nikki

01:09:22 - Outro