Owned asset optimisation with Jonas Sickler

Jonas Sickler joins Jack Chambers-Ward to discuss a new digital marketing strategy - owned asset optimisation.
Listen to this podcast if you want to know:

What is owned asset optimisation?
What are owned assets?
Are there different types of owned assets?
How do you optimise them?
What is reception marketing?
How do these strategies differ from “SEO” and “traditional digital marketing”?
What's the difference between the PESO vs MACH-6 models?

Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠⁠⁠
⁠⁠⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠⁠⁠
Follow Jonas:

LinkedIn: https://www.linkedin.com/in/jonas-sickler/ 
X/Twitter: https://twitter.com/JonasSickler 
Website: https://terakeet.com/
Learn about owned asset optimisation:
https://terakeet.com/blog/owned-asset-optimization/