Is the Google and Reddit agreement good or bad for SEO?

Jack Chambers-Ward and Mark Williams-Cook reunite to recap all the important SEO news from February 2024.
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Jack & Mark discuss:

The new Google & Reddit agreement
Google paying publishers to test new AI tools
Helpful Content fallout and recoveries
What is information gain?

Time stamps:

00:00:05 - Intro
00:00:52 - Sponsor: Positional
00:02:41 - Google and Reddit partnership
00:08:00 - 'Help me write' AI vs review guidelines
00:12:53 - Google is paying publishers to test unreleased AI tools
00:17:54 - Sponsor: Positional
00:19:20 - Google is killing independent sites
00:24:00 - Helpful Content Update recovery
00:31:30 - What is information gain and why does it matter?

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