Is Bing better than Google now?

Sponsors:
⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠
⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠
Show notes:
Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.
Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO).
Time stamps:
00:00:00 - Intro
00:00:57 - Sponsor: Wix Studio
00:02:38 - Sponsor: AlsoAsked
00:04:24 - Microsoft Start releases its AI policy
00:16:39 - Brave Search launches Answer With AI
00:33:34 - Site reputation abuse
00:44:21 - Outro
Resources:

Microsoft Start's AI policy:
https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/
Brave Search's Answer With AI
https://brave.com/blog/answer-with-ai/
Google documentation on site reputation abuse:
https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals
Google will use both manual actions and algorithmic updates to tackle site reputation abuse:
https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html
Forbes blocks its coupon directory:
https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html