How to use AI for SEO with Eric Hoover

Eric Hoover joins the Search With Candour podcast this week to discuss how to use AI for SEO. Yes, we’re finally talking about AI tools in detail and how to integrate AI into your SEO workflow.
Eric has recommendations for using AI and LLMs for keyword research, competitor analysis, content creation, ecommerce optimisation and if SearchGPT can ever dethrone Google as the primary search engine.
Sponsors

Experience the evolution of SE Ranking
Get your tickets for the live Brighton podcast

Links to follow Eric:

Follow Eric on LinkedIn
Eric's Website

Links to resources/articles

Unmasking AI by Dr Joy Buolamwini
AI in SEO, Treat it like a New Team Member
Human-AI Collaboration
FeedGen AI
Ranch style SEO vs skyscraper style content
Most people can’t identify AI-generated content

Chapters

00:00:00 How to do SEO in an AI world
00:00:28 Intro
00:01:37 Sponsor: SE Ranking
00:03:45 Live brightonSEO podcast 2 Oct 2024
00:05:44 Welcome to the show Eric Hoover
00:06:01 Let’s talk about cats (briefly)
00:08:16 SEO in an AI world
00:10:49 Book recommendation: Unmasking AI by Dr Joy Buolawmini
00:12:25 Working with AI as an assistant
00:14:37 You should learn to use AI in your workflow
00:15:20 How to use AI in keyword research
00:18:10 How to use AI in competitor analysis
00:19:35 Use AI to automate tasks and save your brain bandwidth
00:23:10 How to use AI for ecommerce optimisation
00:29:34 How to use AI to create content briefs
00:32:06 How to use AI to brainstorm new ideas
00:36:30 The common pitfalls of AI content
00:39:00 Can readers recognise AI-generated content?
00:41:36 How AI is integrated into the rest of our lives
00:44:50 Ranch-style SEO strategy works for AI-powered search
00:52:20 Content strategy for AI Overviews
00:54:20 Waiting for SearchGPT
00:56:50 Will there be a Google killer?
00:59:25 How search behaviour is shifting away from Google
01:02:50 Where to follow Eric Hoover
01:03:50 Outro and thanks