Build successful marketing events and communities with SEO Jo Blogs

Jo Juliana Turnbull AKA SEO Jo Blogs joins Jack to discuss the importance of events and community in the SEO industry.
This episode includes advice for creating and growing your event as well as recommendations for communities and events for you to join.
Sponsors:

SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today.
Understand your users with live “People Also Asked” data and intent clustering by Google.

Links to follow Jo:

LinkedIn: https://www.linkedin.com/in/j-turnbull
X/Twitter: https://x.com/SEOJoBlogs
Search London: https://searchldn.com/
Search Barcelona: https://searchldn.com/barcelona/

Links to resources/articles:

Great article by Helen Pollitt - https://www.searchenginejournal.com/ask-an-seo-what-are-the-best-resources-to-learn-seo-and-who-are-the-best-people-to-follow-online-for-good-advice/520158/
https://www.womenintechseo.com/
https://webcertain.com/international-search-summit/barcelona/
https://www.goodsignals.com/seo-office-hours/
https://searchnstuff.co.uk/

Chapters

00:00:00 - Intro

00:01:18 - Sponsor: SE Ranking

00:02:26 - Sponsor: AlsoAsked

00:04:43 - Welcome SEO Jo Blogs

00:05:39 - SearchLondon

00:06:43 - Why are events so important in the SEO industry?

00:09:06 - The importance of being part of the SEO community

00:10:20 - There are so many incredible events around the world

00:10:53 - How and why Jo started running SearchLondon

00:12:41 - How to make the most of attending an event

00:13:59 - Events help us feel less alone

00:15:10 - The benefits of smaller events

00:18:17 - How to grow your event

00:20:50 - Have a focus for your event

00:22:05 - Booking and visiting the venue

00:23:24 - Prove that your city is worth visiting

00:24:55 - The events happening in Barcelona

00:26:50 - Finding your gap in the market

00:28:54 - How to stand out from other events

00:32:33 - SEO Office Hours

00:35:00 - Online events are important for people who can’t attend in-person events

00:36:13 - Search Africon

00:39:24 - How to turn your events into a community

00:43:40 - Pay it forward to other events and creators

00:48:00 - How to build a returning audience for your events

00:55:05 - How to follow SEO Jo Blogs and Search London

00:56:59 - Outro