Brittany Hodak - Superfans (#159)

“Create a culture where your goal is to leave every one of your members better than when you found them.”  - Brittany HodakThank you for tuning in to episode 159 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of CUInsight.com. This episode is brought to you by CUES. CUES is the leading talent development solutions provider in the credit union industry. After listening to our show, learn more and register for CEO Dialogue. This new CUES event is an opportunity to join your fellow CEOs from credit unions across North America in an open discussion format tackling the industry’s most pressing issues.My guest on today's show is Brittany Hodak, an award-winning entrepreneur, author, and customer experience speaker who delivers keynotes across the globe. She’s worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. Brittany founded and scaled an entertainment startup to eight figures before exiting. She’s also the former Chief Experience Officer at Experience.com, and received a shoutout from Forbes about her debut book, Creating Superfans: How To Turn Your Customers Into Lifelong Advocates. We are so excited to have Brittany as the keynote speaker for the next CUInsight Mini-Con event, so register today!In this episode, Brittany shares her journey and expertise in creating superfans. We discuss the motivations and outcomes of customer interactions and why superfans are crucial for organizational growth. Brittany also gives us a glimpse of her "Supermodel" framework for creating superfans which she will discuss in depth during CUInsight Mini-Con: IMPACT. Listen as we discuss how credit unions can create superfans and measure the impact of member experiences. As we wrap up the show, listen in as Brittany talks about a new hack she got from an unlikely source, a list of books to look out for, and the ultimate biopic casting choice. Enjoy my conversation with Brittany Hodak!Find the full show notes on cuinsight.com.Subscribe on: Apple Podcasts, Spotify, Stitcher Books mentioned on The CUInsight Experience podcast: Book List How to find Brittany:Brittany Hodak, Award-Winning Entrepreneur, Author, and Customer Experience Speakerhello@brittanyhodak.combrittanyhodak.com        Brittany: LinkedIn | Instagram | Facebook | Twitter | Podcast