Why Bria Hammel wants designers to embrace their sales side

In the earliest days of Bria Hammel’s design business, landing a partnership with a construction firm offered her what every fresh designer dreams of: the chance to build a business with the certainty of a steady stream of projects coming down the pipeline. Of course, the firm eventually reached a point where letting go of that safety net was the only way to vet and choose a more specific clientele—and in doing so, craft an identity for the business that would take it to the next level.This episode was sponsored by The Savannah College of Art and Design. LINKSBria HammelKaitlin PetersenBusiness of Home