Use SEO To Craft Compelling Case Studies w/Brittany Herzberg

Send me a text!In this special episode of Simple and Smart SEO Show Podcast, hosts Crystal and B discuss the evolution and future of their show. SPOILER ALERT: They talk about B's decision to move away from being a co-host and venture into a new direction with her YouTube channel, focusing on SEO, social proof, and storytelling. They also share some of their personal struggles and experiences, shedding light on subtle nuances that their journey has entailed. Today's show is primarily about the importance and structure of case studies for E-commerce businesses, emphasizing the beginning, middle and end strategy. Crystal and B highlight how case studies help humanize businesses and provide valuable insights to potential customers.Connect w/ B: YouTube, Website, LinkedIn, Instagram00:00 Introduction to the Podcast Episode00:06 Catching Up with the Hosts00:22 Discussing Health and Lifestyle Changes01:14 Announcement of Changes in the Podcast01:23 B's Future Plans and Departure from the Podcast02:32 B's New YouTube Channel03:29 Future Collaborations and Changes04:50 Sharing Personal Stories and Connections05:56 Introduction to Case Studies for E-commerce06:35 Discussing the Importance of Case Studies06:54 Benefits of Case Studies for E-commerce08:35 Types of Case Studies08:51 Using Case Studies to Highlight Customer Experiences09:03 Using Case Studies to Highlight Business Origins11:48 Using Case Studies to Highlight Product Uses12:23 Discussion on Updating Case Studies12:41 The Importance of Storytelling in Case Studies16:08 Conclusion and Final Thoughts on Case Studies17:24 Starting with the Client's Story17:37 The Journey of the Client17:48 Moving into the Experience18:09 B's "PET" Case Study Framework18:48 Reflecting on Past Projects19:17 Learning from Mistakes19:48 The Power of Customer Feedback20:28 The Importance of Continuous Improvement20:36 The Value of Failure Stories21:06 The Impact of Customer Feedback21:42 The Importance of Being Open to Criticism22:04 The Power of Customer Ideas22:09 The Role of Case Studies in Attracting Cu Register for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!