SEO Reimagined: Owned Asset Optimization With Jonas Sickler

Send me a text!In this episode of the Simple and Smart SEO Show, I spoke with Jonas Sickler, a digital marketing analyst from Terakeet. We explored the importance of SEO evolving with AI advancements, emphasizing Owned Asset Optimization (OAO) as a strategy. 1. Businesses should control their narrative across all digital platforms to improve the accuracy of AI tools.2. Meet the MACH-6 model: An upgrade to a traditional marketing model.Contrasts with the PESO model, emphasizing the importance of building equity in owned assets.Integrate SEO with other channels like social media and email for a cohesive strategy.3. AI and SEO are evolving. How your business can keep up:Businesses must tell accurate and updated stories across all digital platforms for more accurate AI-generated content. Optimize for both search engines and user experience. 00:00 Introduction and Guest Welcome01:09 Building a Positive Work Culture02:57 The Importance of Passion in Work02:57 Coaching and Leadership Insights06:17 SEO and Business Integration07:41 The Value of Owned Assets10:03 Leveraging Multiple Channels12:26 The Mach-6 Framework14:24 Collaboration Across Departments19:05 Optimizing Your Digital Assets19:37 The Importance of Social Profiles19:45 Revisiting Neglected Accounts20:07 Controlling Your Search Results20:24 Understanding the PESO Model21:48 Owned Asset Optimization Explained23:46 Real-Life Examples of Brand Stories27:32 Leveraging Technology for Customer Optimization28:59 SEO vs. Owned Asset Optimization31:55 Connecting with Your AudienceConnect With Jonas SicklerLinkedinTwitterExplore Terakeet ResourcesMACH-6 MatrixSchool of Podcasting -Launch, Grow, Monetize Your PodcastYou’re don't know where to learn to podcast. Now You do. Click the link.Listen on: Apple Podcasts   SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!